If you own a pet-friendly vacation rental, you know that marketing it can be a little tricky. You don’t want to scare away potential guests who don’t have pets, but you also want to make sure that the people who do have pets know that your property is the perfect place for them! When a guest searches “How to find a pet friendly Airbnb” – you want your home to be the first on the list.
This blog post will discuss some tips for marketing your pet-friendly vacation rental. We’ll talk about how to create an effective advertising campaign, how to use social media to your advantage, and how to appeal to pet-owners specifically. Follow these tips, and you’re sure to see an increase in bookings from pet-owners!
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Benefits of Marketing to “How to Find a Pet-Friendly Airbnb” Queries
Below are just a few reasons you want to pop-up first when guests search “how to find a pet-friendly Airbnbs near me.”
Pet owners are a loyal and growing market
As pet ownership continues to rise in the United States, so does the demand for pet-friendly vacation rentals. According to a recent study, 36% of American households own at least one dog, and 32% own at least one cat.
This is an increase of six percent from 2012. Not only are there more pet owners than ever before, but pet owners are also increasingly traveling with their furry friends. In fact, a recent study by the Travel Industry Association found that 68% of pet owners have taken their pet on a trip in the past year.
Pet-friendly vacations are on the rise
This is great news for vacation rental property owners! Pet-friendly rentals offer several benefits over traditional rentals. For starters, pet owners are often more loyal customers.
They are also more likely to refer their friends and family members to your property. In addition, pet-friendly rentals usually have a higher occupancy rate than traditional rentals. And finally, according to Vasca.com, pet owners are more likely to book last-minute trips than people without pets.
Pet owners are willing to pay more for pet-friendly accommodations
Not only are pet owners more likely to book a pet-friendly rental, but they are also willing to pay more for them. A study by the pet travel website TripsWithPets.com found that, on average, pet owners spend about $100 more on their vacations than non-pet owners. This is because many pet owners view their pets as family members and are willing to splurge on them while on vacation.
“How to Find a Pet-Friendly Airbnb” – How to Market to These Customers
As a vacation rental property owner, it’s essential to know how to market your pet-friendly rental. By understanding the benefits of pet-friendly rentals and using some effective marketing strategies, you can increase bookings from pet owners. In this section, we will discuss some of the best ways to market your pet-friendly rental:
Create an effective advertising campaign
When advertising your pet-friendly rental, it’s essential to ensure that potential guests know that your property is an excellent place for their furry friends. You can do this by creating an online advertising campaign explicitly targeting pet owners.
This campaign should include images and videos of pets enjoying your rental property, as well as the pet-friendly amenities that your property offers. In addition, be sure to include pet-friendly keywords in your ad copy so that pet owners can easily find your property when searching for vacation rentals.
Offer pet amenities
In order to attract pet owners, it’s crucial to offer pet amenities. Some of the best pet amenities include a designated pet area with waste disposal bags, food and water bowls, and pet toys.
You can also provide pet-related information, such as local veterinarians and pet-friendly restaurants. This will help make your property stand out from the competition and increase bookings from pet owners.
Use social media to your advantage
Social media is an excellent tool for marketing pet-friendly rentals. You can use social media to share images and videos of pets enjoying your property, as well as pet-friendly amenities that your rental offers. In addition, be sure to post about any special deals or discounts you are offering for pet owners. This will help you reach a larger audience and increase bookings from pet owners.
Use hashtags like #petfriendlyvacation to help people find you
In order to help pet owners find your pet-friendly rental, use hashtags like #petfriendlyvacation on social media platforms like Facebook and Instagram. This will help potential guests see your property when they are searching for pet-friendly vacation rentals.
Appeal to pet owners through your website
Your direct-booking website is another excellent way to market pet-friendly rentals. Similar to your advertising campaign, make sure that your website includes images of guests with their pets, a list of your amenities, and pet-friendly keywords in your website’s search engine optimization (SEO), so those pet owners can easily find your property when searching for vacation rentals.
Be proactive in reaching out to pet-owning travel groups and forums.
There are many pet-owning travel groups and forums online. These are great resources for marketing your pet-friendly rental.
You can use these groups and forums to share images and videos of your listing, as well as the pet-friendly amenities that your rental offers. This is another great arena to post about any special deals or discounts you are offering for pet owners. This will help you reach a larger audience and increase bookings from pet owners.
Partner with local pet businesses
Another great way to market pet-friendly rentals is to partner with local pet businesses. This can include partnering with pet stores, pet groomers, and pet-friendly restaurants. This will help you reach a larger audience of pet owners and increase bookings from this demographic.
Include testimonials from previous guests who have traveled with their pets
In order to show potential guests that your pet-friendly rental is the perfect place for their furry friends, consider including testimonials from previous guests who have traveled with their pets. These testimonials should highlight how pet-friendly your property is and how much fun the guest had traveling with their pet. You can easily highlight positive guest reviews in your listing to serve as testimonials.
Include pet policies on your website and in your advertisements
When marketing pet-friendly rentals, it’s important to include pet policies on your website and in your advertisements. This will help pet owners understand what is expected of them when they book your rental.
Some of the things you should include in your pet policy are:
-The type of pets allowed
-Number of pets allowed
-Weight limit of pets
-Pets must be leashed at all times
-Pet owners are responsible for cleaning up after their pets
By including pet policies in your marketing materials, you can help ensure that pet owners have a positive experience when vacationing with their furry friends.
Ease Non-Pet Owners Minds
Many people who don’t own pets may be hesitant to stay in a pet-friendly vacation rental. To ease their mind, emphasize that your pet-friendly rental is well-maintained. Let them know that your cleaning crew does a thorough job removing any animal hair between stays, and that they will arrive at a spotless unit.
Final Thoughts on How to Find a Pet-Friendly Airbnb
Upon following these tips, you will be able to market your pet-friendly rental and increase bookings from pet owners. By appealing to pet owners through your website, offering pet amenities, and being proactive in reaching out to pet-owning travel groups and forums, you will be able to reach a larger audience of pet owners and convince them to book your property for their next vacation. When you automate all of your day-to-day hosting needs with Host Tools, you will free up time to market your pet-friendly vacation rentals effectively.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
