TikTok is the latest social media craze that short-term rental hosts can use to benefit their business. This article provides tips for how to advertise on TikTok as a short-term rental host. Don’t worry if you’ve never used TikTok, we will also go over what this app is, the opportunities it offers, and how to make the best use of it for your rental business.

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What is TikTok and How Does It Work?

TikTok is a social media platform best known for its short-form video content. The app allows users to create and share 15-second videos on any topic of their choice. TikTok is available in over 150 markets and has been downloaded over 200 million times in the United States alone.

The app has proved popular with Gen Z users, who have flocked to the platform to create and consume short-form content. TikTok has also become a breeding ground for internet celebrities, with many users amassing millions of followers.

While TikTok is best known for its short videos, the app also offers a range of other features, including live streaming, duets, filters, and effects. TikTok is a relatively new platform, but it has quickly become one of the world’s most powerful social media apps.

What are the Demographics of TikTok Users?

TikTok is extremely popular with young people. In fact, 71% of TikTok users are between the ages of 15 and 24. This is likely because the app is very visually appealing and easy to use. It’s also great for creative expression and focuses strongly on music and lip-syncing, which appeals to many young people.

However, TikTok is not only popular with Gen Z; There is a growing number of older Millennial and Gen X users as well. This means that there is a very diverse range of users on the platform.

Whether users are Millennials or the coming-of-age Gen Z, it is a marketing platform with an extensive reach. Therefore, understanding the demographics of TikTok users is essential for learning how best to market your short-term rental on the platform.

The Core Features of TikTok You Need to Understand

Video uploading & editing

TikTok offers a lot of powerful video editing features that allow users to create high-quality videos. In addition, users can choose from a variety of filters, effects, and tools to edit their videos.

Duets

Duets are a popular feature on TikTok that allows users to create split-screen videos with another user. This is a great way to collaborate with other users and create new content.

Stitched videos

Stitched videos are a type of video that combines multiple clips into one video. This is a great way to create longer, more comprehensive videos.

Stories

TikTok stories are a great way to share your day-to-day life as a host with your followers. You can add text, filters, and effects to your stories.

These are just some of the core features of TikTok. By understanding these features, you can better utilize the platform to create high-quality content.

Best TikTok Tips to Promote Short-Term Rentals

As a property manager, you’re always looking for new ways to market your short-term rental properties. If you’re not on TikTok, you’re missing out on a huge opportunity.

Use trending hashtags

The first step to marketing your rental on TikTok is to use trending hashtags. This will help you get your rental in front of a wider audience, and it can also help you connect with potential guests who are interested in your property.

To find trending hashtags, open up the TikTok app and click on the “Explore” tab. From there, you’ll see a list of popular hashtags that you can use to promote your rental.

Post engaging content

Once you’ve found some relevant hashtags, it’s time to start posting engaging content. Remember, TikTok is all about short videos, so keep your videos concise and to the point.

Some ideas for content include:

– A tour of your rental property

– A day in the life of a guest at your property

– Tips for enjoying your stay at your property

– A day in the life of a short-term rental host

No matter what kind of content you choose to post, make sure it’s engaging and informative. That way, you’ll capture the attention of potential guests and convince them to book a stay at your rental. Take a look at Airbnb’s TikTok account for some great content inspiration.

Use TikTok ads

In addition to the organic content, you can also use TikTok ads to promote your rental property. TikTok ads are short, skippable videos that appear between other videos in the app.

Ads are a great way to reach a wider audience, and they can be very affordable. To get started, open the TikTok app and click on the “Create an Ad” button. From there, you’ll be able to create a video ad for your rental property.

Collaborate with an influencer

Another great way to promote your rental property on TikTok is to collaborate with an influencer. Influencers are users with a large following who create content on a variety of topics.

If you can find an influencer who’s interested in promoting your rental, they can help you reach a larger audience and generate more bookings.

Use trending sounds

Like hashtags, sounds can also help you reach a broader audience on TikTok. When you use a trending sound, your video will appear in the “Sounds” feed, which is where many users discover new content.

Post consistently

Finally, it’s important to post content consistently if you want to promote your rental property on TikTok. That means posting new videos on a regular basis, and it also means being active in the TikTok community.

By following these tips, you can make sure that potential guests on TikTok are seeing your short-term rental property.

The Future of TikTok and Short-Term Rentals

TikTok is best known for its user-generated content and is popular among Gen Z users. Therefore, the app could be beneficial for short-term rentals as it offers a way to connect with the next generation of travelers, some of whom are already old enough to rent.

In addition, TikTok provides an opportunity for creative marketing campaigns that could generate word-of-mouth buzz. For example, hosts could partner with influencers to create short videos that show off their unique properties. These videos can be shared on TikTok as well as other social media platforms. By capitalizing on TikTok’s popularity, short-term rental hosts could reach a wider audience and boost its brand awareness.

Final Thoughts

In conclusion, there are several ways that short-term rental hosts can promote their properties on TikTok. These include using trending hashtags, posting engaging content, collaborating with influencers, and using TikTok ads. By following these tips, hosts can reach a wider audience and generate more bookings.

TikTok can be beneficial for short-term rental hosts as it offers a way to connect with the next generation of travelers. Therefore, it is important for hosts to be aware of this platform and how best to utilize it.

Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!